How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment
نویسندگان
چکیده
a Syracuse University, S.I. Newhouse School of Public Communications, Department of Public Relations, 215 University Place, Syracuse, NY 13244, United States b SBS (Seoul Broadcasting System), Public Relations Department, 161 Mokdongseo-ro, Yangcheon-Ku, Seoul 158-051, Republic of Korea Dankook University, Department of Sports Management, Republic of Korea Director of Media Interface and Network Design (M.I.N.D.) Labs, Newhouse Endowed Chaired Professor, S.I. Newhouse School of Public Communications, Syracuse University, 215 University Place, Syracuse, NY 13244-2100, United States Department of Interaction Science, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, Republic of Korea
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ورودعنوان ژورنال:
- Computers in Human Behavior
دوره 46 شماره
صفحات -
تاریخ انتشار 2015